How Do Authors Reach Millions?
Being in the media is how most famous authors got famous.
Think of your favorite non-fiction bestsellers. Where did you hear about their book? How did you come across it? Chances are it was a combination of word of mouth, media, and repetition. There's a reason repetition is vital, but must be done in a specific manner. We'll get to that in a moment.
Promoting your book, message, and legacy comes in 3 main flavors:
- Paid Media. Advertising is scalable, but requires experimenting, constant testing, and is always temporary.
- Earned Media. Your article in Forbes is an achievement, but after it's published, it may soon be forgotten.
- Owned Media. Your community. Your message. Your tribe. Engaged audiences are loyal.
All areas have their place for attracting attention. Social media has its place at the beginning. Advertising can scale your lead generation. However, if you don't bring your audience into "your world" you remain a slave to big tech... a user.
How Do You BECOME the Media?
The STARTUP
For authors who are getting started, we'll help you establish a professional media presence. In the first 30 days, we'll publish you in the News media, get you on a 3 podcasts, and at least one online TV show. With those assets, we'll create a professional press kit so we can help you sell more books and build your brand.
The MAVEN
If you have an audience and have the resources to move into regional and possibly national media, you'll need a professional book publicist. We'll assign you a dedicated PR pro to not only position your story for the media but conduct weekly outreach on your behalf.
- One Online TV show appearance
- Two News Stories per month
- Three Podcast interviews per month
- Alliance Opportunities with the Inc. 5000
The ICON
If you've not figured it out by now, content marketing is now a fools game. With 1.6 BILLION blogs there is a blog for every 7 people on the planet. The only way to rise above the noise is to not simply be "in" the media, but own your own media company.
- Online TV News Channel in Your Industry (Maximum Authority)
- Unlimited News stories
- Weekly Video News Update
- Two News Stories per month
- Three Podcast interviews per month
- Alliance Opportunities with the Fortune 500 & Non-Profits
Copyright © 2009 - 2021 Author Your Brand All Rights Reserved