People not only judge a book by its cover, but they BUY a book based on the cover. Your book cover is one of the most important element of your book. It is imperative that you put extra thought and energy into its structure, design and meaning. Most authors must also recruit professionals to help in the design, wording, colors and psychological triggers so the cover can do it’s job. Lesson (Cliché) #1: Don’t judge a book by its cover. (even though we do) Lesson (Cliché) #2: You never get a second chance to make a first impression. Human nature is clear on this point: Impressions occur ...
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