Congrats!
You’ve created and published your book. A University of Michigan study showed that 81% of people think about writing a book and less than 1% ever pull it off.
You’re in the 1%
Now for the bad news...
There are about 2 million OTHER new books that are launched each year. Your masterpiece is literally a drop in the ocean. In order to stand out, you’ll need a consistent campaign to expand your outreach, branding, engagement, and endorsements.
Outreach for authors can be broken down into cold and warm audiences
Be sure to reach out to EVERYONE you know and share your book with them.
Now, let’s address the other 7.999 billion people who don’t know you.
Author Your Brand’s specialized program is highly unique and hyper-effective because we understand your audience’s behaviors.
Brand.
You must stand for (and against) something in order to stand out. If you can add a bit of controversy, that’s helpful. Your USP (unique selling proposition) must be clearly stated with a deliverable to a specific problem.
“We ghostwrite and publish books for CEO’s & founders.”
“We help you create a bestselling book …without writing a word.”
Both phrases say the same thing. However, the “without” statement implies the pain people experience when writing their book.
Audience.
Your audience may be diverse, but your marketing cannot be. With a clear demographic or psychographic, you can align your message and engagement to your potential reader and audience. The more you understand them and where they go, the easier this will be.
If your target audience is hair salon owners, joining social media, industry, and trade groups will be vital to your success. Become a member. Volunteer. Be helpful. Do NOT spam.
With a clear message and audience you have won ½ the battle. Do not skip this step. Make a list of at least 10 associations & trade groups where your audience would be. Join 10 different social media groups as well and become a valued contributor.
We’ve created a set of marketing and engagement services to help any author sell more books, expand their influence, capture more media attention, and build a memorable brand. Our collaboration will make you “slightly” famous.
You can become a known leader in your industry.
…and many others
DONE FOR YOU PROGRAM
You’ll have a dedicated PR team to develop and publish your brand assets.
Monthly outreach
Your PR team will not only conduct the following outreach for you, but we’ll also screen and preview the media channels to refine your applications. In other words, we’ll listen to the podcast and provide notes for you BEFORE you go on air.
Guaranteed Deliverables
Most of these deliverables require time to build, nurture and execute. In order to establish your author*ity, a 12 month engagement is required. Investment is only $25K or $2500/month
BONUSES
Exclusive 1-on-1 media training… so you can become a sought after guest
DONE FOR YOU PROGRAM
Monthly outreach
Guaranteed Deliverables
Most of these deliverables require time to build, nurture and execute. In order to establish your author*ity, a 12 month engagement is required. Investment is only $10K or $1k/month.
BONUSES
“How to become a Stellar Media Guest” book & tutorials
“Your Network is Your Net Worth” LinkedIn program to connect w/high-level individuals