December 13

It’s Not Business It’s Personal: Strategic Conversations for the Next Gen Leader with Rico Peña


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Rico has over 25 years of experience working with individuals, businesses, and Fortune 500 companies around the world. An award-winning master bilingual trainer and facilitator, he works with executives to define, hire, train and develop high-performing teams and high net worth business models.

A former Marine, Rico is the author of the two bestselling books, “The Client Nation Their Perception Their Profits”, and the recently released “It’s Not Business It’s Personal: Strategic Conversations for the Next Gen Leader”.

He currently heads Peña Global that develops and trains high-performing teams that generate higher profits for their companies. He has been training and facilitating on six continents to over 100,000 people in the last 15 years.

Key Takeaways:

Communication isn’t just about speaking, or telling, or getting a great story. Communication is about connecting. (4:04)

As a good leader, you observe someone that person is off, you have a conversation to see why they’re off. (5:42)

Good leadership is not about the business or the numbers or the quota. It’s about that one on one relationship you have with each individual on your team and that team as a collective. And that’s why we came up with that title. This is not about business, if you want to be a great leader, it’s about the personal relationships you have. (17:09)

Those looking to grow their team or for new managers wanting to improve their game visit to talk to Rico and learn how.

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